The Content Strategist
Kleenex's New Content Might Actually Make You Cry
Before you watch this video, make sure a box of tissues is close by....
The Content Strategist
Infographic: Consumers Spend a Lot of Money on Love — The Content Strategist
Digital marketing is a lot like online dating: It's fueled by blind communication, and one wrong move can ruin a relationship....
The Content Strategist
Why Improv Comedy Is the Next Big Marketing Trend
With some professional help, brands are finally learning to let go and improvise....
The Content Strategist
The Dangerous Power of Emotional Advertising
When done right, emotional content boosts sales and brand lift. But when done wrong, it's like watching a car crash in slow motion....
The Content Strategist
Why It's Time for Venmo to Buy Into Content Marketing
Venmo has been surprisingly quiet when it comes to content marketing. But with so much publishing potential, it's time for that to change....